Brand Awareness | Hop Drop Around the Carolinas

Brand Strategy, Digital Advertising, Design

Hop Drop 'N Roll is the iconic beer that launched NoDa Brewing Company into the spotlight. Just a few years after its debut, it earned national acclaim by winning the Gold Medal in the 2014 World Beer Cup®. To expand its reach, the “Hop Drop Around the Carolinas” campaign was developed to increase brand awareness in new markets across North and South Carolina.

As the Creative and Brand Director for NoDa Brewing, I led the brand strategy and design of all campaign collateral, from billboards and vehicle wraps to sales sheets and beyond. I also led the marketing team in the strategic planning and execution of dynamic strategies for digital and social channels, ensuring a strong and cohesive brand presence.