Brand Launch | Cheerwine Ale

Brand Strategy, Campaign Management, Public Relations

Cheerwine, a beloved Southern beverage, partnered with NoDa Brewing Company to create an unforgettable collaboration, Cheerwine Ale. With both brands boasting dedicated fan bases, this partnership was a natural match. Cheerwine Ale became the most successful brand release in NoDa Brewing’s history.

I worked as the brand strategy director for NoDa Brewing and contributed to the year-long R&D, market research, and design process. I lead the marketing team in the strategic planning and execution of all sales materials, social media content, press releases, and media interviews.