Digital Marketing | NoDa Newsletter

Copywriting, Digital Design, Digital Strategy

NoDa Brewing’s weekly newsletter, a key channel for promoting beer releases, events, and merchandise, was struggling with a mere 5% average open rate and was in dire need of a strategic overhaul. Over six months, through multiple iterations and leveraging subscriber feedback, we transformed it into NoDa Brewing’s most engaging content, capturing the attention and interest of our audience like never before.

As the lead strategist and designer, supported by a dedicated marketing team, I spearheaded a transformation that saw our average open rate soar from 5% to an impressive 42% in just six months.