Design | Fusion Series

Design, Brand Strategy

Fusion Series was a specialty IPA series that was launched in 2021. The branding concept was to be bold and eye-catching and to create an identity that was unlike anything else in the market. This series captivated beer enthusiasts with its unique aesthetics and powerful flavors.

As the lead designer and Creative Director, I designed the can labels, packaging, and all digital and physical content assets. My vision brought the Fusion Series to life, ensuring each element was not only visually captivating but also cohesive with the brand's bold identity.