Fundraising Brand Strategy | Rescue Brew

Brand Strategy, Design, Fundraising

Rescue Brew is a fundraiser that invites cat and dog owners to submit photos of their beloved pets for a chance to win the ultimate prize: having their furry friend featured on the Rescue Brew can. This initiative celebrates our cherished pets but also supports a great cause.

One of the most fulfilling projects of my career has been the Rescue Brew initiative, a collaboration with the Humane Society of Charlotte that has now flourished into its fourth successful year. As the Lead Brand Strategist and Partnership Manager, I played a pivotal role in bringing this heartwarming idea to life, creating a campaign that has had significant impact for the Humane Society and NoDa Brewing.