Content Writing | Distributor of the Future

Content Writing, Digital Campaign, Sales Enablement

The "Distributor of the Future" was a cutting-edge, prospect-focused digital campaign driven by MQL acquisitions and SQL conversions. The primary content asset was an in-depth downloadable guidebook featuring data-backed, market-researched insights depicting the current state of the beverage industry and forecast what it might look like in the future. 

As the lead writer for the campaign, I crafted all content, including a comprehensive 24-page guidebook. I worked in collaboration with the design agency to develop captivating visual content and assets, ensuring the campaign’s message was both compelling and visually engaging.